"When will the website be ready?" matters as much as the price, especially when the launch is tied to an ad campaign, a season or a new branch opening. Below are realistic timelines by type of website, and the things that stretch them.
Typical timelines by website type
| Website type | Timeline |
|---|---|
| Landing page (one page) | 1–3 weeks |
| Company website (5–10 pages) | 3–6 weeks |
| Trilingual corporate website | 6–10 weeks |
| Online store | 6–12 weeks |
| Web platform or system with user accounts | 3 months and up |
These are market averages. The real timeline is set after the brief, once the scope is clear.
The stages of a website project
- Brief and research (2–5 days). Goals, audience, competitors, the list of pages and features.
- Structure and wireframe (3–7 days). The page map and block layout, without design.
- Design (1–3 weeks). Home page first, then inner pages, desktop and mobile versions.
- Development (1–6 weeks). Front end, admin panel, forms, payments, integrations.
- Content. Copy, photos, translations, often in parallel with development.
- Testing and launch (3–7 days). Checks on different devices, speed, basic SEO, analytics.
What delays a website most often
- Missing content. The site is ready but the copy and photos are not. This is the number one cause of delays.
- Slow approvals. Several people make decisions and every stage waits for all of them.
- Changes mid-project. A new section or feature that was not in the brief.
- Third parties. The bank connecting card payments, a domain transfer, a supplier's API.
- Translations. On a trilingual site every text has to be ready in three languages.
How to launch faster
- Write a detailed brief. The clearer the task, the fewer rounds of revisions. See how to write a website brief.
- Appoint one decision-maker. One person collects feedback and gives the final answer.
- Start with the copy. Prepare content in parallel with the design.
- Launch in phases. Core pages first, then the blog, extra languages and features.
Fast or good
A site can be "put together" in a few days from a template, but it rarely stands out from competitors and often needs rework after launch. If the deadline is tight, cut the scope of the first version rather than the quality.
Remember, too, that launch is not the finish line. In the first months, watch which pages people read, where enquiries come from and which errors Search Console reports. Improvements based on that data usually achieve more than one extra week of polishing before launch.
Timeline and budget always go together; for prices, read how much a website costs in Armenia. To discuss the timeline and cost of your project, send a request from the home page.
